Today, let’s talk about Site Speed. What exactly is Site Speed? It is the time taken for a website to completely load on to your screen, either on your computer, tablet or mobile. Research shows that most of us, do not have the patience to wait beyond three seconds for a website to load. We immediately move on to another site. Thus, a slow loading website loses out on customer traffic and business.

A website being slow loading or fast loading depends on the site builder that you use to create the website. Very often, we blame the servers and the network, but most often this is not the reason. Most often a website is slow loading not because of the servers, network or the material uploaded, but because the site builder is not efficient enough.

A website that has a great appeal with beautiful pictures, fantastic service and feedback loses out 40% of its business, only because its loading speed is very slow. So if you have a business, and you are looking for an online presence, your first focus is to get a website done with a very good site builder. The site builder should be efficient and secure, giving you everything you need for a basic website without compromising on speed and performance.

The quicker your website loads, the better you fare in searches for your product on the internet. The more people reach out to you, the more opportunities you have to convert it to business.

In today’s fast paced world Google recommends that a website should load in 1 second. Check your website speed with Google’s Pagespeed test and see where you stand. If it is very slow, it is time to make a change. If you want to create a new website, then chose a website builder that can guarantee that your website will load in 1-second.